The All-Star Dental MBA

Transcript performed by A.I. Please excuse the typos.
00:00
Welcome to Dental All-Stars. I’m Eric Vickery, president of coaching at All-Star Dental Academy. Today I have our founder and CEO, Alex Nottingham, and we are talking about having your MBA or your dental MBA as you would have it. So welcome, Alex. Glad to be here as a guest on our show. You are the guest today. And so we’re talking about this.

00:25
masters in business administration, especially focusing in on the niche of dentistry. So why don’t you give us some background into why you built the All-Star Dental MBA program? Yeah. So I’d love to take credit for it, but it was Heather’s idea. And when we launched All-Star over 10 years ago, Eric, you were there at the beginning. So when we launched it, our focus was phone skills.

00:54
and broken appointments. And we actually launched All-Star rather. We didn’t lose it, we found it. We launched it with a focus on phone skills and scheduling, that’s it. And then we, I believe later we added the patient experience and case acceptance to kind of round it out, customer service. And either during that time or I think slightly after, Heather was like, well we’re training them on customer service, on phone skills, on scheduling. But.

01:24
What about leadership, she said. We’ll get back to leadership because we do courses, you do courses on leadership with All-Star and our clients. It’s a whole other can of worms, or not can of worms, it’s a good opportunity. But she did actually mention leadership was a problem, management was a problem. And I said, well, let me take one step further is let’s look at the entire framework of a business, leadership being part of it, management being part of it. But let’s look at all these 12 steps and.

01:51
I spent about a year putting together what I learned at Tony Robbins when I was a coach for him, one of his top coaches. I learned what I did with my MBA and my law degree as well as running All-Star and building businesses. And I put it into a 12-month program that’s included with All-Star membership that helps a dentist. It can also be licenses, can be added for associates or office managers to be able to really master what they need to know about business.

02:20
for a dental practice and just kind of getting a truncated MBA. Dentists will say to me, well, should I get an MBA? I mean, it looks nice, but I don’t know if you need it. You really need to get the fundamentals and then keep working at it. And that’s why much later, when you came to me and said, Alex, we have to do leadership programs and live events for dentists, specifically on leadership management and systems.

02:45
That was kind of a genesis from that MBA, but you’re seeing in coaching that they needed it. So what we always say with our clients is we build programs, products, and services from what they need. They’re telling us. And you know, I have a sore spot for when they need it, we have to do it. You don’t do it just because of profit, you do it because it helps them. You take care of your dentist from our perspective. Dentists, you take care of your patients, they take care of you. You have to always pay forward.

03:15
Yeah, I think taking care of your business, that always seems to be this sidebar or this oh, I don’t want to be in sales or the money, it feels like business means money and business means I just want to grow my business. I must be trying to become a corporate entity or something or have multiple locations. Speak to maybe how to settle those thoughts of oh, I don’t need to go that route. That’s not really for me.

03:43
What is this really focusing in on? How is it supporting the dentist, especially from an MBA standpoint? So I’m gonna answer that one. Before I do that, make sure I answer that. Just wanna know for those who may not know my story, and both of our stories, our fathers are dentists. My father, when I grew up, told me not to be a dentist. And so he encouraged me to do the MBA work and law because he was deficient in that. He knew that was…

04:12
He was so great clinically, but knew that was a weakness. And if he had better business skills, he would have been more successful. Sure enough, though, he was lucky that Heather and I, my wife, who was our VP of training, our phone skills instructor, we were able to transform his practice. So he had good business people, but he always knew even when I was young, that was a deficit. And so just, you know, that’s kind of like how this all played out. Why is this lawyer, NBA, Tony Robbins guy doing dentistry? Well, it’s my dad.

04:42
Yeah, good clarity. And I helped them and I have compassion. And I realized that that was a meeting. Now back to your point, yeah, I think there are different places in dentistry to be. There are companies that they focus on building DSOs and to have multiple practices. And it’s interesting. And both of us have corporate experiences and so on. It doesn’t really interest us at All-Star as much.

05:11
I mean, we work with practices at multiple locations. When you start getting into DSO land, you start losing the connection to dentistry. And most of our clients are like, I don’t wanna have a million practices. I wanna have one, maybe two. I wanna have associate perhaps, or I just wanna run my business and play and enjoy my life. And is that okay? And you would think that business people like us would say, no, you’re not.

05:39
expiring to the best that you can be. You should 10X, 100X what you do. Why? The goal is to live a life, a life you’re proud of and you’re happy for you. Don’t live somebody else’s dream. You live your dream. And our job at All-Stars is say, let me give you the support, the training, the coaching, the events, to be able to live the dream that you want, live the life that you want. There’s no shame in saying, I want to do dentistry and

06:06
get better as being a leader, a manager to help my practice. And that’s enough for me. That’s okay. Yeah, yeah. I think what I love about it too is it gives clarity to being a solo business owner. Absolutely. What do I need to do? I think we just think, oh, just do dentistry and the business will take care of itself. But there’s so, every time I feel like I meet with clients and I uncover, like lift up rocks and go around corners, we’re uncovering things that

06:35
Really, you just don’t know what you don’t know. No. And going through, the way you’ve laid it out, it’s so step by step on the process and how to do this instead of just always being in the mode of work in your business, and you’ve got a whole section on this, is how do you work on your business? That’s right, that’s right. And I think that’s what gets just pushed aside. It gets cast aside so much. And it’s gonna take time.

07:01
to do this, right? How much time would you say a dentist needs to focus on? You said 12 months. 12 months, this is a couple hours a month on the MBA program, that’s it. And keep in mind, this is not a panacea nor is getting a true MBA. It is just, it’s taking the content that many wise business people have done over the years. And it’s just regurgitated now in different forms, whether you call it story brand, whether you call it.

07:31
traction or whether you call it scaling up, they’re all the same. And so if there’s not something new in business, the key I will say, the copy I will say is to really crush it is you got to be working with a coach as well. All the best are working with coaches to help now what we do at All Star, we separate, we give the content as our online program. And then if you choose to do coaching, they’re focusing on the numbers.

08:00
supporting you, guiding you, and then you have the material there. But we talk about this a lot, you’re doing your lectures, information, knowledge is not power, it’s just potential power. You need to have the information to know kind of the background of your research as you’re educated, but then it’s doing the work. And then at the end of the day, everybody, it’s living a life. My uncle, who is my guide, I wrote a book about him. He’s a wise guy.

08:29
wise way and he’s all about the goal is to live a life and to enjoy your life and that’s what we’re here at Allstar to do is give you the tools to be able to do that and that’s the outcome. If you need a certain level of money to do that, of course you do. You have the business to do that, of course. You can have both. You don’t have to be poor and live a good life or rich and be miserable. You can have, you can be wealthy and live a good life. So yeah.

08:56
I love the stories that you tell. I have a story that connects the dots for me on this. Right at the time we found out we were going to have our second child, Tyler. So this would have been in 2001, 2000 probably. He was born in 01. And so I enrolled to get my MBA. Attended a couple courses and found out that we were pregnant with him.

09:23
And I was like, I’ve got to kick it in gear. I’m gonna have two kids now and work. And I shifted out of it. But the reason I really abandoned ship on getting my MBA was I’m sitting in this class and I’ve learned, and I’ve already been in dentistry for a while. I’ve already been in business for a while. And I’ve already known some things about what I’m gonna do. My ladders against this wall in dentistry and being a coach, I already know that. Been in training for two years now to be a coach. And I’m in this class on

09:53
international law.

09:56
And I’m listening as professor and I’m reading this book and I just shake in my head the whole time going, I just don’t need this. Right. Just don’t need this is a waste of my time. And so if only there were a way for me to get an MBA in just what I need to know about dentistry, about small business, about the things that I’m going to be doing. You’ve answered that call. You’ve answered that call for us to know. Well,

10:22
I don’t need to go learn about international law or international trade or international marketing when it comes to getting my masters in business. This is a niche focused MBA and only the things you need to know as being a small business owner in dentistry. And that to me is what makes it great. I dropped out and highlighted the first two chapters. If you’re an academic, if you’re an academic, go to academia. And that’s an MBA. An MBA is academic.

10:50
It doesn’t mean you have an MBA. It looks nice. It’s nice to have those letters, but it doesn’t mean that you’re a great at business. So shall we dive into some of the topics of the MBA? Yeah, let’s do it. Give us the first, like what do we need to, big picture, what do we need to think about first? So I built this actually in three phases.

11:15
and then 12 total modules, one for each one. Let’s just kind of go through each one and just talk about generally the importance of what we’re trying to do here. And then they have different units involved. Remember, each module is about an hour to three hours, depending on the material. And I’ve been able to add some things throughout the years. So the first and most important step in anything that we do is mindset. That’s the first. And if we would…

11:42
If I’d ask you, and I know you’ve asked us in audiences, I’ve done too, you say, put your hand up if you believe mindset is 99% of what it takes to succeed. Everybody raises their hand. Then we say, how much do you spend 99% of your time on mindset? No hands. Do you spend even 5%? Very few. So we know it’s important, but we don’t put the time into it. So that’s the first module. You got to…

12:12
recognize what are the external and internal forces facing you. You have to make a commitment to improving your mindset. Now you can’t in one module. Mindset is a lifetime focus. It’s a process, but we always start with mindset. Does that make sense? Yeah. Yeah. It’s one of my favorite topics. And you, you’re

12:39
succinct in it, you get to the point, this is what has to be done and then it becomes doing it, but this is the, that’s the accountability part, but this is the opening act is having a right mental attitude here. Yeah. That’s right. PMA. So after mindset, we get into, we start building into the content. So we talk about strategic planning. So when I say planning, strategic, and I’m going to use this a few times in this process,

13:09
Strategic means high level. How do we plan for our business? And in this section, we’re looking at the idea of visionary. So this has been very popular recently in the traction framework. Even back then, the role of a visionary, like Steve Jobs and others, what is that? And then building out your vision, your beliefs, your mission, your goals, and so on. And there are many, and again, like I’m saying, this is a starting point.

13:40
because you may hear vision and mission and beliefs done differently in different training, whether you’re coming to our leadership retreat or our events, that’s okay. It’s just constant exposure and seeing what fits you, what resonates with you. So we start with mindset, and then we kind of build into strategic planning and going through those aspects. Now, the third area, and you were alluding to it earlier, is systems.

14:07
that we want to be systems dependent, not people dependent. We want to work on the business, not in the business. Now, if that sounds familiar, that’s Michael Gerber, E-Myth Revisited. I had the pleasure of speaking with him at an event before I launched All-Star, when I was in the Tony Robbins space. And so this is critical that we’re not getting pulled into the fires all the time. And that can happen in a business.

14:37
where you have a dentist. Oh, dentist? It’s tough being a dentist. It is, because you’ve got to be a producer and you’ve got to be all these things. Yeah, I think about the percentages of like, well, I want to spend 100% of my time producing. How does it grow my business to not be producing? And there’s this balancing act that you have to figure out. And this is a part of it is figure, well, where am I? How much time should I be spending away from producing? And yet,

15:07
not let my business get out of control. People can even be, they can be failing and struggling because they don’t work on their systems and their people and everything, and they just want to produce. I need more production, but we don’t know how to get it because you haven’t worked on the business. And also, you could be really like a victim of your own success, and you see it start to get a little chaotic as you grow, and you don’t know how to really control that growth. And this is where working on your business is gonna be so strategical.

15:37
and you have to have really clear minds. Strategic, that’s a new word. I just made it up. Abby loves it when I make words up. So we’re gonna tangible-ize things. Strategic-alize things. If you don’t have the time, if you don’t have the time, Eric, to do it right, when will you have time to do it over? So that happens a lot when we’re just putting out fires and we’re not, every hour you spend in planning, you save four hours in execution. So we want to, and look, it’s not likely.

16:05
that a dentist, unless they’re no longer gonna be producing, can do what I do, which is mostly work on the business as a visionary of All-Star, where we have producers. And that’s okay. Again, we talked about earlier in the model, if you’re a DSO model, you can, because you’re no longer a dentist, you’re a business executive. But if you love dentistry and wanna do dentistry, that’s the important thing, if you love dentistry, then you wanna be producing a good amount of the time. We’re talking probably three to four days a week.

16:33
and not crazy hours, not weekends, lots of vacation. And then you do allocate time to train yourself, to train your team, to follow the systems, to follow, continue to grow. And it’s amazing, the 80-20 rule again here, maybe 20% of your time you’re working on the business, and that could be magical because you can end up working less and making more. We also have, we have helped a lot of, we continue to help.

17:01
many, many practices get off insurance. Insurance Freedom is the program that we do. So there’s a lot of ways that you can be more, so yeah, we’ll work with Eric’s team, get you off insurance, and be more productive on a bunch of things, and guess what, you have more time. And with that time, you can go work on your business. I think this is where we’ve gotten away from. Fridays are for continuing education or just a day off. When really, and that may not be the case, that may be the time that

17:30
has been and historically ought to be allotted for working on your business, just like team meetings. I think dentists and teams have a hard time saying, why would I have a team meeting? Why would I block production time for a team meeting? Same concept here. You’ve got to be working on your business. You’re always working on your business. I’m really curious about the advisory board. I don’t know a lot of dentists that have an advisory board from the classical sense.

17:57
Give us just a tidbit of insight on this next section. Sure, it doesn’t have to be formal, as I talk about it. I mean, you’re gonna have your accountant or CPA, you have wonderful recommendations, your financial planner, is gonna be your coach, your dental coach, maybe your therapeutic coach, which we also do that, our life coach. It’s gonna be, I mean, you look at the great athletes and the great businesses, they have a board of directors, they have a team that works with them. We have a leadership team at All-Star.

18:27
It’s not just me. It’s it’s I mean, today we had a meeting and nobody agree with what I’m saying. Fine. We’re moving on. I mean, and I was so the point is, they protect you from yourself. And, and now there’s so you can have a leadership team that actually has say in your business. You can also just have advisors you go to that are just there on your corner because you want it.

18:55
you get to trouble making bad decisions. If you can surround yourself with people that can help you, if I, if you tell me who your friends are, I’ll tell you who you are. We all heard that quote and it’s true. Who do you surround yourself with? What is their, their methodology? It’s that simple. I’ve gotten on coaching calls with clients several times over the last 20 years. And it’s been a month since we taught before. And also they’re telling me what they’ve done in the last 30 days. And I was just like, Oh no, why are, why are we doing this?

19:25
And I’ve got a, you know, you know, I say, I’m, my name is Eric, I’m your friend, we got to talk about this. And why did you do this? And why didn’t we talk about it first? And, or who did you talk about this with? Right? You know, pulling the trigger, it’s like, oh, it’s a very emotional decision. Oftentimes, well, it’s purchasing something or making a team shift or a business, big business decision. You want to bounce those ideas off people. So I love absolutely, just being good business. That’s right. Yep. And of course,

19:52
You can’t do it without team. So talk about the next part of this. The next part is hiring and I’m kind of looking through this here. So part of my eyes wandering is, so I go, that’s a pretty long program. And I got a credit, Ben Erickson for lending and training, providing training for a good hiring process and also Brian Tracy and others that we, we kind of work with, so we go through our hiring process, which is very similar to our hiring service. Okay.

20:19
Robin has evolved it, our director of hiring, and her team of hiring specialists. So I’m not going to cover it in great detail, but I do talk about a hiring methodology. And then actually, this was created before we launched our hiring service. So I would say watch this program. Also look at our podcast. At our website, we categorize all our hiring videos. You can also listen to our director of hiring, a hiring service.

20:47
and supplement that learning with hiring. We’re doing material every month on hiring. And then obviously it’s a no-brainer to, when you look in the hire, use a hiring service. Use All-Star General Academy’s hiring service. Spare yourself the frustration with respect to that. Again, something we created because there’s a need, and this goes back to the one before that, advisory board, is if you have the right people around you,

21:15
whether it’s a device or people that can do things for you. Like we talk about financial planners. They’re there. I tell you the number one reason that financial planners, in my opinion, is to protect you from yourself. If you don’t know what you’re doing and you don’t have a discipline in the market, then that’s where a financial planner comes first and they will protect you from yourself. And that’s often the case. Same thing with hiring. They will protect you from yourself. Making poor decisions. We have offices that

21:45
they’ll, when they do it on their own, the dentist kind of monopolizes and the person doesn’t feel comfortable and leaves. So there’s a lot of, and there’s also legal ramifications by not doing it correctly. Which is our concern. So use a third party and just stay in your lane everybody. Know what you do well, optimize that. Okay, Eric Vickery is the, I said this from the beginning, if I ever wanted to coach, I would have Eric Vickery our coach. That’s why he’s president of coaching. He’s the coach of all coaches.

22:13
He’s an amazing speaker. That’s why you’re gonna see him out there speaking and being the figurehead for All-Star. What do we call it, the attractive personality? Because you’re great at it and he loves it. So that’s, why would you then take, again, does it make sense from, business people are very practical. They go, they love money, okay, but they also love living a life, the ethical ones.

22:39
And if you wanna live a good life and make good money, do what you do well and find people that do what they do well. Eric’s like, I don’t wanna do what you do. I don’t have the patience or time. Like international business, that’s interesting to me. You are not interested. I do all the things that you will pull your hair out and end up looking like me. So that’s why it works well. Same thing when you bring on partners or associates, you have to bring people with skills.

23:07
You think these great CEOs that are making billions of dollars is their ideas. They just take credit for it because they have great people that work with them. They don’t hire. Yeah. Yeah. So there’s a great book by Dan Martell called buy back your time. And I wanted to read what’s under the subcontext here. Get unstuck, reclaim your freedom and build your empire. Reclaim your free, reclaim your freedom. To me, hiring is about reclaiming your freedom. Why would I, I don’t

23:36
I have a fish tank in my office. I don’t clean the fish tank. Once a month somebody comes and does that. Why would I do that? It’s not worth my time to do that. I value my time more than it is in other things. And you don’t enjoy it. I don’t enjoy it. I’m not as good at it as the person who comes and does it. I don’t want to kill fish. Same thing with hiring. I’m not as good at it. It wouldn’t be a good use of my time. No. And there’s so many other things beyond that. But think about buying, buy back your time. Buy back your freedom.

24:05
That’s what’s great about understanding these sorts of opportunities that are out there. So the next subject I want to go to, and I have to preface this. Yeah. Be careful, Eric, because this could become three hour seminar. I’ll let you just talk about it. I won’t say it. At any moment, Eric is going to break out into a two hour seminar when it comes to this topic, which is leadership. So dear to the heart. So what I want to talk about with this is really the two, the next module of leadership and then management, but you have two modules that kind of compete.

24:34
Leadership and management are very important. Our chief operating officer, she loves leadership. She’s a Maxwell certified trainer, just like you and speaker. They love leadership. And I say, you’re a great manager. And she frowns at me. She was a former office manager. I say, you’re missing something because you don’t come from where I come from, whereby from the dental space, management is often like frowned upon. I’m a manager, especially those who are training because managers are a title that’s given to you with no background.

25:04
So you’re somebody who’s not skilled and you’re a manager and you get more money and you’re messing up the practice. And this is generalization. It can be. Exactly. So you’re just bossing people around. But now leader, everybody’s got to be a leader and leadership comes back to knowing yourself, mindset, knowing other people, it’s inspiration. And then the management is a skill set. Management is a skill.

25:32
And now my CEO smiles when I say you’re a great manager. I don’t know if she’s a good smile, but the idea, I’m trying to train her that management is an amazing skill. It’s like you’re a skilled speaker. You will smile. You’re a skilled manager. Smile. It’s a great thing. It’s a very rare thing to be a great manager. Some people have it, some people don’t. She has it. She’s a great manager and leader. Eric is an amazing leader, speaker. I wouldn’t put management

26:02
as his accolades. He can do it, but nor is it mine. So, those are, we have to understand what they are and understand from an MBA perspective at a high level, what are the elements of leadership? What are the elements of management? And cultivate that within ourselves and others. If you have a great manager in your office, make them a manager or team leader. And it’s a real skill set, but everybody’s got to be a leader. Everybody’s got to know themselves.

26:32
Now it doesn’t mean everybody’s got to be the leader, but they need to have these leadership qualities, emotional intelligence, and all these areas that we teach a lot. These are skill sets that I would put on the leadership realm. But also, great managers, CEOs, COOs, have to also be amazing at leadership. So, these are both areas that I think sometimes overlap, but they’re different and they need to be learned about that, right? And you have to be targeting that.

27:02
That’s leadership management. And then the next module goes into time management. So we’re kind of parsing out something from management, which is so important with how do we manage our time? As I mentioned, every time we spend an hour in planning, we save four hours in execution. We, the 80-20 rule, it’s been around for a while. It’s a real rule by an economist, Nobel Prize winner, I believe, about we see these patterns.

27:31
So how can we master time? Our scheduling process, block scheduling is time management. It doesn’t even come from dentistry. So when you start to see the history behind where block scheduling, where other things come from, you go, oh my goodness, this is a business sense. This is why I say, people go, well, do you help with periodontists? Sure, we got tons of periodontists, endodontists, pedodontists. I have plastic surgeons. I have…

27:57
physical therapists, I have chiropractors that use our program. It’s not our main audience, we don’t market to them, but anybody in business can benefit from our MBA program, our phone skills, everything. It’s the same thing. And I want to generalize, so I want people to understand that they can learn from many areas. Now our coaches are dental specific, and what we teach, we understand where you’re coming from, but where we’re pulling from is nothing new.

28:25
It’s the best of the best. And really it’s about this. It’s not about the idea. It’s about doing the best stuff over and over and over again. It’s a repetition of doing great good to great things that makes a difference, not one idea. I have a million ideas, as you know, Eric, and only about maybe 20% are actually worth listening to. But the two to 5% that are good that we can implement are amazing, but we need a manager.

28:55
that can do that. We need an implementer, integrator that can do that. So time management is critical. I’ll say one thing about time management. I just want to say this. It shocks me when someone says something to me like, I need to go check my schedule or I don’t know what I’m doing that week. There are no people in this world that we work in, this world that we work in, there are no people without a cell phone. Stop telling me you don’t know what your schedule is. Please, you have your schedule.

29:23
Learn how to use scheduling, learn how to use blocks. Put it in there. I’m not saying put every patient in there. I’m saying block it. What does your Monday look like? What does your Tuesday look like? What does your evening look like? Even your personal stuff. Your family time has to be blocked in there. Everything. You have to learn how to do block scheduling in your life if you’re gonna be an effective leader, if you’re gonna be an effective business owner. It’s a strategic part of your MBA. I could not agree more. Your schedule tells me what you prioritize. That’s right. That’s simple. And so…

29:50
Chet Holmes, a great teacher over at Tony Robbins that worked with us, he was big on that. Take your task list, get it on your schedule. All right, moving along, module nine. We’re rounding this out, we’re getting there, guys. Here we go, here we go. See, we have a lot to do. Strategic marketing, so what I wanna say about marketing is, and why I say again, strategic, is that it’s really marketing is not what you think it is.

30:15
Marketing has to do with your how you position yourself in market So I took marketing in my MBA program and had nothing to do with what I thought it’s not Advertising when you do pay-per-click and email blasts. That’s advertising. Yeah marketing is a whole different Marketing is closer to branding positioning in marketplace. It’s actually quite boring in the NBA style So I don’t cover I cover more advertising but strategic

30:42
when it comes to how you position yourself in a marketplace. Okay, so that’s marketing. I’m not gonna go too much into that. Now, the 10th, which is very interesting is accounting. Boring, I love accounting. Love it, love it, love it, love it. It is the language of business is what accounting is. I was so good at accounting, they wanted me to get my masters of accounting. My brother’s an accountant, we talk every day, and I love learning about accounting. It’s so important. If you don’t…

31:12
You can have a great idea, but if you don’t have, don’t know your cash flow, if you don’t know how your cash works with your profit and loss, your profit and loss is a fiction, it doesn’t exist. And then you have cash, which does exist, but how do those work? How do you budget things? And a great dentist or a great business owner, great ideas, great everything, and they can’t handle, they don’t know their accounting, which you should probably work with a great CPA that helps you.

31:42
but you need to be educated about it to make decisions. If you don’t do that, you can fail right then and there. Yeah, I love when a dentist uses their QuickBooks, when they run their own payroll, when they pay their own bills, and when they can balance their own checkbook. When they’re doing that, they are in their CEO mindset, they’re in their MBA part of it.

32:06
at Leadership Retreat will actually reverse-engineer those expenses out of the PNL to say, well, what should collections be to make them healthy? That’ll be a part of this. So this, I know it says accounting, and people will get like, oh, but there’s just this small portion of working on your business that falls into this that is so, so key. The ones that don’t do those things I’m talking about, they’re just very distant with their numbers. They need to have monthly reviews with their CPA or their coach to look at that PNL. Yes.

32:35
and understand what those numbers mean. You don’t have to be neurotic like myself and do it. But you need to, a great CEO has a pulse on different areas of the business. And that’s what the MBA will see. You’ll see how is your mindset, how is your leadership and management, how is your strategic planning, how is your marketing and advertising, how is your accounting. And you’re going to have experts that are there that will provide you at will what is going on.

33:04
your CPA is gonna be critical and your coach. That’s gonna be ideal. And then you can make decisions about what is going on. What I have found the reason I’m doing the accounting is that there’s nobody in my company that can do it at the level that I can do it. When somebody shows up and says, and kicks my butt on accounting, you could do it better, they will take care of the books. Until then, I will. So because it’s so important, you gotta know where the money’s at. All right, and I’ve automated it enough, and I’ve.

33:32
outsource some aspects of it that it’s not a big time problem for me. Okay. So the last few modules are how do you, the last two are how do you handle adversity and how do you live a balanced life? Cause stuff is going to happen and you have to prepare for it. Back to that advisory board. You’re like, what’s that? Well, that’s your CPA, that’s your financial advisor, that’s your coach. Those are all those people that are there to, to prepare you.

34:01
That’s your, we’re gonna be in our mastermind talking about trusts, okay, and estates. All that is set up because something will happen. And God willing, it won’t be for a long time, but it will. And you are prepared and you’re not stressed. And by doing that, the final step is you can live a balanced life. You can enjoy your life, have the health, security, the spirituality, whatever it is that’s important to you, the friends, that you can live. That’s the goal, the goal.

34:31
is to live a life. And we have all these processes to do that. And I’ll tell you this, listening, and that’s what I think people love All Star about, is I love it. So if you all wanna hang out and be, that’s the thing, is when you get to know, you listen to these companies, get to know what they stand for, who the people are. And they gotta have good credentials, they gotta have good reviews and a good result in what they do, and we definitely have that. But you also like who they are. And do you wanna be around those people?

35:01
And so when you look at building your business, can I be around a certain level of advisors, whether it be All-Stars, one of your advisors, your CPA and others, that you can have an experience with all these people in your team for a long time. Enjoy them, learn, make plenty of money. I joke and people love my joke about, I wish for you for a boring life. You go to work, you love what you do, you make a lot of money, your team makes a lot of money, everybody’s happy, no drama, don’t have much turnover. And.

35:31
That’s it. That’s a life. And it goes by quickly. So, so enjoy it. We’ve been told as kids, it goes by quickly. Yeah, it’s nonsense. It does. And so every moment, appreciate your life. Enjoy the learning. Enjoy your team. Find great people to be around and just join them on the, on that journey and never let go. So good. Yeah. I love that you put all the time and energy into this for other people. And it feels so good when people

36:00
go through this and they submit their business plan to you at the end. They do. And you’re looking at that with them. I mean, talk about making a difference in people’s lives. This is something that for me, if you’re a dentist out there listening, this is a no-brainer. Thank you. Absolute no-brainer. Well, thank you, Alex. Thank you for opening up on this and sharing with us what this is about, why it’s there. And I thank those that are listening for paying attention to us and giving us opportunity to pour into you.

36:29
So check out alls If you want more information about it and you’re just listening to this and learning about this for the first time, just shoot Heather an email, heather at alls And if you know somebody who you think, man, they need to hear this about getting their MBA in dentistry, forward this to them, forward this podcast to them, send them this link. Of course, always follow us, subscribe to the channel, share it with others. We appreciate you so much for being a part of the All Star family. So.

36:58
Until next time, go out there and be an all-star.