Alex Nottingham JD MBA introduces an excerpt from the Practice Growth Summit 2024, discussing the power of vision and implementation alongside Shelly VanEpps.
Resources:
About Shelly VanEpps
Shelly is the VP of Business Development & a Mastery Coach with All-Star Dental Academy. By aiding in the growth and expansion of All-Star, Shelly’s passion for dentistry allows the company to focus on guiding dentists and their teams towards achieving their vision of a successful dental practice. Because each office has their own definition of “success” Shelly focuses her attention on customized coaching by applying her 21 years in the dental field to each department within the office. In addition, as a John Maxwell Certified Leadership Coach, Shelly enjoys working with doctors and office managers on shifting their approach from a managerial approach to a more effective leadership style.
About Alex Nottingham JD MBA
Alex is the CEO and Founder of All-Star Dental Academy®. He is a former Tony Robbins top coach and consultant, having worked with companies upwards of $100 million. His passion is to help others create personal wealth and make a positive impact on the people around them. Alex received his Juris Doctor (JD) and Master of Business Administration (MBA) from Florida International University.
Episode Transcript
Transcript performed by A.I. Please excuse the typos.
00:02
This is Dental All-Stars, where we bring you the best in dentistry on marketing, management, and training. Hi, I’m Alex Nottingham, founder and CEO of All-Star Dental Academy. I’m excited to share this excerpt from a recording of my presentation along with Shelly Van Epps, Rocket Fuel, the power of vision put into action. This presentation was part of our annual All-Star Practice Growth Summit. And the point that I’m making here is that I was very
00:32
unintentional. I just got lucky. I hear a lot of them say, I just got this great office manager. I got lucky. And I did get lucky with meeting Shelley. But now that I know what’s going on, I can be intentional. I can say, that’s an integrator. And then later we brought on Cheyenne. And she was an integrator and she’s an integrator. So now with intention, you can see who’s an integrator, who’s an implementer, who’s a tactician. So VI. The
01:00
Think about Steve Jobs, Bill Gates, Elon Musk. These are Fortune 500 examples. They’re gonna be inspirational, motivational. They’re gonna provide a lot of passion to your company. Big problem solvers, strategic thinkers, big picture. You don’t necessarily have to have a visionary, but if you do, great things can happen. And they’re gonna agitate things. They’re gonna make problems, and if they can be reined in. Now, a visionary cannot just go nuts. Some are. But they have to have some level of EQ.
01:30
And that was both Shelley and Eric were teaching this in their respective leadership courses about EQ. And I did the EQ test. I actually scored pretty well, I think, for me, but I can improve. But it’s important that visionaries and everybody get better at EQ.
01:48
Now let’s talk about, as we get into the integrator, we gotta think about the three levels of implementation. I’m gonna pass this off to you and just introduce this. So the first level of implementation are the tacticians. Most people will be tacticians. Even dentists, to many respects, are tacticians and will continue to be tacticians. All dentists are tacticians at some point and they need to do the work. Yeah, so this is, I take this from Gerber, Michael Gerber, E-Myth Revisited, this idea of the technician.
02:17
This is a tactical level, an artist. They have to do, like a hygienist, they have to do the job. The front office, job. The hygienist, job. It’s a role. And they’re very good at it, and the tactician can make quite a bit of money and produce a lot of a lot. So it’s very important. Then we go up to the implementer. This is the operational level. And they take a project and get it done.
02:41
And then the final level, the unicorn as we’ll see, is the integrator. They can operate at all levels, make it all happen. All you have to say to an integrator is this is my vision. That’s critical and they get it done.
02:57
So integrator, tell us more about implementation. Well, it’s funny because when I speak with doctors, a lot of times when they’re reaching burnout, we start diving into this a little bit and we identify that they are acting as all three in their business. And they’re trying to do the dentistry, they’re trying to come up with the vision, they’re trying to tell people how to get the vision done, and it becomes very challenging and we hear a lot of doctors near burnout and needing to meet with Abigail, our…
03:27
to coach because they’ve just tried to do it all and really what you went to school for is what? Dentistry. You went to school to help people clinically. You didn’t go to school necessarily to own a business and so you’ve chosen private practice because of
03:44
a reason, right? You’re not hired under somebody else necessarily, but you want to make this happen and a lot of you are trying to do this. Then we have team members going, what am I supposed to do? How am I supposed to do this? And so there needs to be clarity on these three different levels of expectation. To gain access to the full replay of the presentation or register for our upcoming events, go to allstardentalevents.com
