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Radical Branding

For any dental practice to get noticed—and patronized—in today’s oversaturated marketplace, it’s just not enough to blend in. Me-too-isms won’t cut it. Fitting in is a sure way to obscurity.

You’re either extraordinary or invisible. In a word: RADICAL. This podcast will explore the steps that will lead your dental practice from brand obscurity to brand notoriety.

Because the biggest risk of all is playing it safe.

Michael DiFrisco was the Chief Marketing Officer for the American Academy of Cosmetic Dentistry (AACD). He is also a brand strategist, and can help YOUR dental brand to find its focus, its differentiating factor, and give your patients and prospects reasons to support your practice and become evangelists for you.

Recent Podcast Episodes

Management Redefined
Management Redefined

Shelly VanEpps and Alex Nottingham JD MBA discuss balancing leadership and management in dental practices, emphasizing...

DiSC
DiSC

Eric Vickery, President of Coaching at All-Star Dental Academy, discusses the importance of understanding and...

Everyone Needs Phone Training
Everyone Needs Phone Training

Heather Nottingham discusses the value of cross-training dental teams to ensure consistent communication and service...

Making Lemonade
Making Lemonade

Robyn Reis, Director of All-Star’s Hiring Service, offers tips and discusses handling unexpected staff resignations....

Recent Podcast Episodes

Management Redefined
Management Redefined

Shelly VanEpps and Alex Nottingham JD MBA discuss balancing leadership and management in dental practices, emphasizing emotional intelligence, motivation, teamwork, and how both skills are crucial for long-term success and operational efficiency. Resources: All-Star...

DiSC
DiSC

Eric Vickery, President of Coaching at All-Star Dental Academy, discusses the importance of understanding and utilizing DISC personality profiles in enhancing customer service in dentistry. Resources: All-Star Live Dental Training Events Dental Coaching Dental...

Everyone Needs Phone Training
Everyone Needs Phone Training

Heather Nottingham discusses the value of cross-training dental teams to ensure consistent communication and service across all roles. It highlights how phone skills and verbal communication techniques benefit both front and back office staff, helping build patient...

Making Lemonade
Making Lemonade

Robyn Reis, Director of All-Star’s Hiring Service, offers tips and discusses handling unexpected staff resignations. Resources: All-Star’s Hiring Service Dental Practice Growth Webinar  About Robyn Reis Robyn began her dental career in 1998 as a marketing and...

Law of the Rubber Band
Law of the Rubber Band

Shelly VanEpps and Alex Nottingham JD MBA discuss the "Law of the Rubber Band," highlighting growth by stepping outside comfort zones in small, manageable steps. Resources: All-Star Live Dental Training Events Dental Coaching Dental Practice Growth Webinar  About...

Limited Time: FREE eBook

"The five-star reviews are rolling in and the phones are ringing off the hook!" - Dr. Jennifer Wayer

1. Get QUALITY patients without selling

2. Banish broken appointments

3. Reduce turnover by 25%

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