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Motivational Moments with Eric Vickery: Learn the steps to create and define team culture commandments and the emphasis of intentional culture building.

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About Eric Vickery

Eric holds a degree in business administration and brings a strong business and systems approach to his consulting. His initiation into the field of dentistry was in the area of office management. He managed dental practices for over ten years and has been consulting over 250 offices nationwide since 2001.

Episode Transcript

Transcript performed by A.I. Please excuse the typos.

00:02

This is Dental All-Stars, where we bring you the best in dentistry on marketing, management, and training. Hello friends, welcome to your weekly Motivational Moments with Eric Vickery, President of Coaching at All-Star Dental Academy. This week, we’re gonna focus on establishing your team culture commandments. This will be a two-part series, one on establishing and one on maintaining next week. And this will be really our final section on systems. So I hope you’ve enjoyed this section of video that we’ve been really

 

00:32

sending out to you each week. And what I want this to do for you is recognize that your culture exists, whether you’re intentional about it or not. In other words, culture can happen on accident or it can happen on purpose. So we want you to be purposeful about creating your culture and purposeful about maintaining it, which is a separate topic for next week. So here’s what you can do. One, do you have culture commandments? That’s what we call them.

 

01:00

or culture values that you follow. Do you know what they are? Can you recite them? Can you live by them? If you have them but you can’t follow through on them, then it just means we’re not revisiting them that much, and we’ll talk about that next week. But if you don’t have them, this is your opportunity to figure out how to do this. So in your team meeting this week, here’s what we’d love for you to do. Probably in an hour, you could probably create four to five.

 

01:28

Culture Commandments. Now you might end up creating six, eight, 10, and there’s no limit to how many you create. You probably just don’t want too many, so it’s just not too confusing. Here’s how we do this. What you’re gonna describe are the adjectives that really create a picture of who you guys are when you’re being who you wanna be, the ideal version of you. So, Culture Commandments we hear are like teamwork, quality dentistry, on purpose, whatever that means. Okay.

 

01:57

Now, as you lay out these singular words or phrases, you need to define them. And I think that’s the part where a lot of people miss. They’ll have these phrases on the wall that’ll say teamwork and they’ll say quality, whatever. But they don’t really decipher what does that look like? How does that, how has that played out? So here’s what I’d like you to do. As you create your culture commandments this week, try to create at least two of them, if not four or five of them in about an hour. Here’s what you’ll do. You’ll create.

 

02:26

your word, your term, you’ll write it down, or maybe you have one, and then you’ll define what that is. So if it’s teamwork, then you’ll say, define what that looks like to be a team player, what that looks like to be in teamwork. Sometimes it’s really helpful in order to figure out what it looks like is to define what it does not look like. And that may also be a part of your culture. That may be something that you put in your culture commandment, where you say what it’s not, somebody who shows up late.

 

02:55

somebody who eats lunch on their own while everybody else is eating together, someone who, you know, start putting things in that makes sense for you. Without blame, without accusation, without naming names, just what does it look like, what does it not look like to be a part of that culture? Now, if you have your culture in existence, it’s time to dust it off, it’s time to get it back out, it’s time to make sure that you take those words and you extrapolate, you define them.

 

03:24

These are very motivational. These are things that inspire people to get behind. Alex and I were texting today, and he sent me this text message, and I said, I can get behind that. That’s a culture that I love that we create that I can get behind. And it was basically, you know, we love pouring into people. The results will show up for our company, but we love pouring into people. That’s a simple culture commandment to live by. You could define what does it look like to pour into people?

 

03:52

to love pouring into people. What does it look like to love showing up to work? So I challenge you this week, make sure your culture is on purpose. Have a wonderful week, and if you want some help with this, reach out to Heather at alls and we’ll help you get these things set up. Take care.

 

04:12

We hope you enjoyed this episode of Dental All-Stars. Visit us online at allstardentalacademy.com

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