Dr. Etchison discusses how growth lies in continuous improvement, involving the entire team to enhance patient care and practice efficiency. See more of Dr. Etchison at the Practice Growth Summit 2024 with All-Star Dental Academy®!
Resources:
- Practice Growth Summit 2024
- Dental Practice Growth Webinar
- Dental Practice Heroes Podcast
- Dr. Etchison’s Website
About Dr. Paul Etchison
Paul Etchison is the host of the Dental Practice Heroes Podcast, he is the author of two books on dental practice management, Dental Practice Hero: From Ordinary Practice to Extraordinary Experience and Dental Practice Hero II: How a 3 day Work week can give you the life you want. He is the owner of Nelson Ridge Family Dental, a large multidoc practice in the south suburbs of Chicago and Founder of DentalBusinessMentor.com, and online resource for videos about Practice management, leadership, and the best systems for Dental Practices. He lives in the Chicago Area with his wife and two daughters.
About Alex Nottingham, JD, MBA
Alex is the CEO and Founder of All-Star Dental Academy®. He is a former Tony Robbins top coach and consultant, having worked with companies upwards of $100 million. His passion is to help others create personal wealth and make a positive impact on the people around them. Alex received his Juris Doctor (JD) and Master of Business Administration (MBA) from Florida International University.
Episode Transcript
Transcript performed by A.I. Please excuse the typos.
00:03
Welcome to Dental All-Stars. I’m Alex Nottingham, founder and CEO of All-Star Dental Academy. And with me is Dr. Paul Etchison. And the interview that we’re doing is part of a collection of interviews focusing on business and personal growth. And the topic that Paul’s going to talk about, Dr. Paul, is motivation and inspiration, how to massively impact your practice. This is what he’s talking about, the Practice Growth Summit. And when it comes to practice growth, we have an entire event that I’ve just alluded to.
00:33
that’s dedicated to personal and business growth for you and your team, and that’s called the All-Star Practice Growth Summit, this upcoming May 17th and 18th in South Florida. And you can learn more about the event at alls Please welcome Dr. Paul. Hey, thanks for having me again, man. And yeah, looking forward to the summit. It’s a great lineup. I was looking at the lineup, like, I mean, you asked me to speak and I said, yes. I didn’t see who was gonna be there yet.
00:59
And like, I know many of the speakers and I’m like really excited to come and hang out with everybody. And I just think it’s going to be a cool business summit. It’s going to be a really good one. Yeah, it’s a great group of people. And that’s the idea is bringing the best on personal business development together. I mean, versus having to go all around and find them. I bring them all into one place. I also forgot to mention as well that you are a popular podcast host of
01:28
dental practice heroes. You also wrote a bestselling dental book as well, practice heroes, and you mentioned All Star, that was cool, before we even got to know each other. So that’s nice. It wasn’t, I didn’t grease the skids yet, with respect to that. So I appreciate the unbiased approach there. It was. Yeah, so I’m gonna get right into it, Paul. So before we have a series of questions I have for you.
01:55
Not as fun as the questions that you have and all those sound effects on your podcast, which are kind of cool after the fact. And I did well with your questions. So Paul, how would you define, we’re talking about growth. How would you define growth and why is it important?
02:13
I would say, I mean, we can all grow. There’s always growth. And when we look at growth, we’re always looking at like, well, numbers, numbers, collections, all this. But I think as leaders of a practice that wants to inspire a team, and this has always been a big part of what I preach and what I teach, is that we need to get the team involved. The team has to be involved in everything. And they’re not gonna want to grow the practice for the sake of production and collections.
02:39
They wanna grow it because they wanna do the absolute best they can for the patients, and they wanna do the absolute best for their team members, their other teammates. So when I say what is growth, there’s always gonna be areas of your practice, personally as well, not just professionally, but there’s always areas that we can improve on. You’re never gonna find perfect. So growth is just looking at areas and not necessarily saying, hey, we’re doing bad here, but saying, can we do better? And that’s what I wanna do. When I talk to my coaching clients or practice owners,
03:08
Can you do better? There is always somewhere you can do better. I’ll give an example with my front desk team. You know, we just recently, you know, we pre-collect, we make sure that they get the payment before we schedule the visit. Works great in theory, sometimes doesn’t always happen. You know, a big team. So starting to notice that we’re slipping a little bit there and talking to the front desk about it and asking them and saying, hey, like what’s going on here? Well, I think it’s hard for us to sometimes ask for this. I think it’s a lot of money.
03:36
So then a very obvious thing to me that we need to do some more verbal skills training. But then like I got some pushback, be like, well, what’s wrong with the way we do it? And I said, there’s nothing wrong with the way we do it. I just know we can do it better. And the reason being that we should do it better is because then one, and this is what they often don’t see and we don’t often project as practice owners. And this is what I’m talking about at the summit is that we’re talking about a policy for pre-collection.
04:03
why does this work so much for practice owners? Well, the people show up when they put some skin in the game before they schedule the appointment. It works out really well for that. But why does it work out for patients? It works out for patients because then we don’t have a patient coming in and asking a bunch of questions and trying to set up financing the day of their appointment or having some misunderstandings that happened, well, I don’t remember having to pay that three, four weeks ago.
04:31
And then we’re going over a treatment plan twice. So now we’re doubling the amount of time we’re spending on the treatment plan, but now we just put our whole day behind. And that means we’re not taking the best care of all of our patients. So it’s kind of like spinning it back and forth. And this is what I explained to my front desk team. I said, hey, we’re doing good. You guys are doing great, but I know we can do better. So to answer your question, what is growth? Finding every area of your practice, every area of your life, try to optimize it to the max and just realizing that it’s always a work in progress and it will never be done.
05:02
And so you’re a dentist still. You had the privilege of selling your practice and you still work part-time as a dentist and you’re an author, a podcast, or consultant and coach. What kind of putting your dental cap on and what you had to see and what you see of your compadres out there, what are the issues that are facing motivation and what we were talking about? Was it inspiration? Yes, motivation and inspiration.
05:32
What? Okay, so why is that important to have motivation and inspiration? And what’s kind of what are dentists facing that are sapping that or counter to that or they’re predisposed to diminishing? What are you seeing out there? Yeah, I think a lot of us will talk it up to, well, it’s a new generation. It’s a new culture of people, and they’re much more purpose driven. And that’s what it’s. But I don’t necessarily think that’s a new thing.
06:01
I think it’s just something that we’re kind of honing into is that people want a purpose. They don’t just want a job anymore. And the fact of the matter is, is when we’re looking at a dental practice and we want to be doing something that’s worthwhile, we want to be changing lives, it’s very easy to change somebody’s life when they’ve got a mouthful of cavities and just it looks like crap and you’re fixing it all up and you’re giving a great smile. You’re changing their life. But it’s often we’re not realizing that.
06:30
All that goes into that, and as well as not just those big cases, everything is life-changing. Everything that we do is helping a patient be more healthy, is having them optimal dental health, like looking forward and look at studies where people are adenculated. They don’t have their teeth. Do they live as long? What’s the mortality? Is it a different mortality in people with teeth or without teeth? What are we doing as a team to help the patient live their best life?
06:56
And it’s not just in the hands of the dentist and the assistant and the hygienist. Every little step along the way, because we’ve got to get our patients to say yes. If I go to the heart doctor, you know, and they say, hey, you got a clogged artery, you could have a heart attack. I’ve got, okay, get a procedure done or die. Now we’re in dental and we’re gonna say, hey, you got this issue, it doesn’t hurt. You didn’t know about it till you saw me. There’s no, don’t get anything done and die. Like I don’t have that working for me.
07:26
opposite. And so, so we have to be intentional about the way we take care of people because we want them to be healthy. That’s what I’ll be talking about at the summit, how to get the team engaged in that. And it’s just something I think it’s just so important for this day and age to have an engaged team that feels like they’re making a difference. And I’m not just like, just saying that I really believe in my heart that they do. Every little thing matters. You know, if you come to my practice and you, you go to the, you go number two in my bathroom and there’s no
07:56
that’s gonna be a bad day. You know what I mean? Like, is that patient gonna say yes to treatment? I don’t know, they might not say no because of that, but that’s gonna affect their experience of my practice. And who brought that, who’s supposed to stock that thing? You know, it’s like, it could be as miniscule as that, but what I’m trying to express is that every little thing matters. So that’s how I wanna inspire people. So walk me through, there are kind of two issues here I see, well, two modalities, right? The dentist, owner, leader, potentially leader.
08:26
leader, whether they know it or not, and then the team itself. So let’s let’s focus on the dentist. I want to go back to the team because I think you addressed some of it. So with the dentist, what are so motivation is great. I mean, I don’t think it’s pretty obvious that when we’re motivated and inspired about stuff, we enjoy our lives and people pick up on it. Duh. Okay, so I don’t think we have to spend time explaining the benefit of that. What is because I always
08:55
And I mentioned this the other day talking with our head instructor Larry Gazzardo. I think even more important than the solution is knowing the issue and being able to feel the issue because that motivates you to change. I’m all about motivation. I’m all about implementation and getting things done. If you don’t, like you said, the patient, they don’t see a problem, they don’t feel a problem, why are they going to change it? It’s not life or death the way they see it. The relationship isn’t there.
09:26
What is their lack? What is what is holding them back on being motivated and inspired? I know you love it. You’re excited Well, you’re the very few that is that has become a great business person and leader in that Many dentists are not naturally inclined to this so You know what you’ve seen what is standing in their way. Where are they getting stuck of being able to be free of that? Yeah, I think a lot of dentists Sometimes we lack the motivation because we’re frustrated
09:54
And we feel like we’ve been doing the same thing over and over again, not getting the results that we want. And it just feels almost hopeless. And I see this with a lot of times, it’s like feeling a burnout, this trapped. I’m trapped in my op. I’m trapped in my practice. It’s not what I thought it was going to be. It’s not meeting my expectations. And they think that the people that have these really well running offices, not that they think they’re all perfect in unicorns, but they think there’s something special there that they can’t do.
10:24
that there’s a leader there that has some level of charisma or leadership skills that can’t happen and that’s not for them. They’re not worthy of that. And I think ultimately they feel slightly ashamed about it sometimes when they really they get honest with themselves. But what I would try to stress to any dentist listening or anyone that just works within a dental practice is that it’s available. It’s just it’s a mindset, not like just it’s not a mindset shift like you just switch it on.
10:52
but it’s a way of approaching everything at the practice that starts to create this structure and starts to create this culture that can eventually get a practice running good so that that motivation for that stress that you get every day and day out because of all the chaos and all the disorganization, that goes away. So it is possible for the stress to go away. Now, caveat, is it possible to have no stress at the practice? No, no, no.
11:19
No, there’s always gonna be problems. We’re always gonna be reacting to stuff to some extent. But when you get intentional about your systems and the way that you run things and your expectations, you’re being way more proactive about what you want, rather than just what most dentists are doing is just reacting to what’s happening day by day, spinning their wheels, things are just hitting them from all over the place. And that’s that overwhelm. That’s where we get that from. And so my message to dentists would be like,
11:45
No, it’s possible. Like this is something you can have. And this is like, just like what you teach, you know, with the phone skills and stuff like that, like more new patients, all the things that you and I teach, Alex is like, these are things that anybody can do. They are not difficult things to do. They are just learning the best practice for doing it and then making sure you’re holding people accountable to do it so that they can see that result. And when they start to see it, then they say, okay, yeah, all right. You know, because otherwise it’s just,
12:15
Otherwise, it might feel like you’re a corporation telling the practice what to do. This is how we do it. Why? Because we said so. No, that’s not going to work. It’s got to be for the benefit of the team and the patients. In the green room, I found a little dental smidgen still on you. I think it’s common among all people, which is the fear of change and not wanting to change. We’re comfortable. I think part of the psychology is dentists are comfortable. I don’t want to single out dentists.
12:45
This more so Dennis in general, but all human beings, it’s just scary to change. Part of business training is embracing change. Stephen Covey always said, like, if it ain’t broke, right? He says, break it. So you start to embrace change, you look for change. We say, oh, this is how we do it. I have one, you know, one office might say like, well, I don’t wanna do something where you mess up what I already did.
13:14
What are you so afraid of? And what I would say is this, is what we teach, it’s all the same stuff in, how do you put it? Philosophy is all the same. You may say it a little differently, but the philosophy is all service-based. And so it’s gonna be not sales, but service. And it’s gonna be things that support that. And you hear it a different way from a different instructor, it opens your eyes. So you never should be afraid of that if you have the philosophy.
13:42
philosophy right, but I think change is a big barrier. The fear of change, the fear of the additional stress, already they’re burdened and now I have to do that. And this is a theme that I keep seeing, which is we’re seeing the cost of staff going up because of the economy, but dentist salary is not necessarily going up. Revenue is not necessarily going up, especially those that are beholden quite a bit to insurance companies.
14:12
And what I say is your team may or may not giving you the return that you want, but it’s important that you invest in them as an insurance policy to make sure you are getting them up to what they are. It’s kind of like a computer. You want your computer to perform better, install better equipment or software or hardware to make it better. Same with your team. You have what you have, you’re paying what you’re paying, put better software in that, in that.
14:40
into them with leadership and coaching and things like that, and inspiration as well to be able for them to perform better. They perform better, and this is the short-sightedness, right? I mean, you see this as a business person, but dental cap is, whoa, that’s money. But then business cap is, well, it’s only the cost of a veneer or two, and what will it make me later? Business people are always saying, I don’t mind making that investment. You know, you’re asking me…
15:07
this one marketing thing I do, I’ll drop 20 grand in that. That’s a lot, but I know what the output is gonna be. And that’s what entrepreneurs do. And dentists have to start to embrace that, that this is not stupid money. You do it for a reason, but you know, and then I keep going back to Tony Robbins, what he taught us when I worked for him, is model the best. What are they doing? And if you’re not doing that, you have something that’s holding you back, fear of change, fear of loss, and things like that. But.
15:36
Yes, only a baby likes to get changed, or the diaper changed, but we have to condition ourself to start to go towards the discomfort to change. And I think that will help us then to be open to more of that motivation and inspiration, because you’re not gonna accept it if you’re afraid to go into the unknown, if you will. Well, and I think you also, I mean, we’ve got to approach this change as something that’s normal and expected, and not internalize it as this is something we’re doing wrong, we’re doing bad.
16:05
You know, it’s funny you say the change thing, because I remember when I graduated school, gosh, I’ve been a dentist for 15 years now. And I remember just seeing some old guys work and just being like, how the hell are they still doing it like this? What is their problem? Now me fast forward 15 years into my career, everyone’s digital printing and doing all this stuff and people are like, you’re not doing that at your office. I’m like, just don’t want to learn it.
16:32
don’t want to learn it. And I told somebody I said, I’m just too far along in my career to learn that. I just don’t want to. And they’re like, dude, you’re 40. Like, what the heck are you talking about? But that’s what it is. I don’t want to learn something. Because as you know, and maybe the listeners don’t, I mean, I’m only at my practice doing clinical six days a month. So I’m not that clinical anymore to where it would be really exciting for me to do that. Now talk about like changing up our phone tree, stuff like that, like digitalizing and automating a patient forms.
17:00
Yeah, I’m all about that. That’s cool. That’s still exciting. I’m still running the practice, but my role with the practice is more management and running it leadership and vision than it is the clinical stuff. But yeah, I, I am eating some humble pie for me criticizing that dentist right when I came out of school, because I see how older dentists are still doing things the way they were because. We now get a dental rep rep come in my office and say, Hey, you got to check this new stuff out. It’s great. I’m like, well, it’s my old stuff’s fine.
17:27
I’ve been doing it this way for years. It works. I don’t want new stuff. I don’t want to change. So I feel you. That was normal. So we always start with the visionary, which is the dentist, whether they like it or not. They are the visionary of the business. So now with the team, and so again, you’re focusing with your presentation on motivation and inspiration for everybody. And with the team, we kind of alluded to that, right? The pay and making sure you put that, because you can either accept that you’re paying more.
17:55
and not getting as much or say, you know what, I’m going to embrace that. I’m paying more, so I’ll invest more to get more out. Let me just dive right in. This is what is reality is what is. It’s not, you know, we put our head in the sand or we are Pollyanna. We this is what’s going on. And what can we do to use it for our benefit? So that’s that’s that’s one of the steps there. So you were also talking about purpose that and I think you made a really cool point. I never really heard it that way.
18:24
Because we think that the new generation is out of the blue. They just want purpose. That’s just this generation. They’re the purpose generation. But I think this has been itching along for a while. And that’s what happens. Things hit a critical mass. When you don’t see it, then all of a sudden they appear. And they go, oh, where did that come from? That must be the generation. It’s been bubbling up where people are like, especially I think with technology and interconnectedness, you’re like, I don’t have to just do nine to five. I want to.
18:52
be an individual, I want purpose, I want to make a difference in the world. I wanna have it all. And I think it’s that I don’t wanna settle for just a job. And it’s interesting, because we would never fault a business person like you or a dentist who says, I like to also do coaching or I like to invest in some innovation or design something or have a real estate company or do investment. We would never fault that.
19:18
But if a team member wants to have that entrepreneurial spirit or wants to have something with meaning in their life, why wouldn’t we, instead of, what’s the word, resenting them, why not pour into that? Why not totally embrace that and ride that horse? Because I’ll tell you something cool about our company. And all of our people are contractors in the sense that, I always say to them, All Star is an entrepreneurial alliance, right? Even this practice growth summit, it’s an alliance with other.
19:48
speakers and business people to to bring their following all together. It’s great event. And same thing as All-Star is is I see the people they’re working like 10 o’clock at night. I’m not asking them to do that. They want it. They love what they do. And I’m not saying your practice, they’re going to be doing that. But you if they took pride, if they felt that there was a movement of purpose to what you stand for, that’s a whole nother level of service. You don’t have to like tell them they want to do it.
20:17
And that’s where this idea of being surrounded by great individuals like Dr. Paul, right, and others to see that rubs off on the dentist and the team. And you see other teams and you know it’s possible. Yeah. And I think that’s what I want to talk about at the summit is that I find, and I do that with my coaching clients, is it’s not, it’s there. It’s there in every practice. There is that purpose. But is it articulated well?
20:47
Is it lead by example? And you mentioned downloading software. Man, I tell you in every single practice that I’ve seen, and I’m sure you see the same thing, the front office and the admin team is the least, I mean, they’re still running on like old school DOS, man, like in most offices. Like they don’t get any new downloads. And we just sit them in front of a phone and say, go. And it’s unfortunate.
21:14
And I know from my personal experience of owning a practice for now, uh, 12, 13 years, when we have went to courses, even bad courses, I’ll even say bad courses that we went to, it was still a team event and it’s still jogs some discussion, some discussion of what we’re doing and it got everybody excited about, well, you know, I liked what they, what they said there, but I didn’t like what they said there, but what do you guys think? And I think we could try this. Yeah, we could probably do something like that. And it reinvigorates this.
21:43
passion of growth and it’s that growth thing. We’re going somewhere. We’re doing something. We’re evolving versus this just maintenance. We’re just doing the same thing over and over again the same way we’ve always done it. And I like what you said like business is about growth. It’s about change. It’s about embracing change. And I’ve read that before but just hearing you say that now it’s like I’m this is that is something that I will be telling my team at our next team meeting. Because I’ve got I’ve had a lot of that they push back.
22:11
Why is everything always have to be changing? I said, well, look what happened to Kodak and Blockbuster. Like they didn’t change, you know? You know what I find? Two things that occurred to me. One, in doing these podcasts, the listeners are almost on a journey with us. Like we’re just sharing, we’re just having a conversation sharing ideas. I mean, every time you and I get together, we’re like, oh, I’m so motivated. It’s like, and we’re kind of like, we’re learning from each other and we’re sharing this as a podcast. And they’re all like, we have like the dentists are in the room, we’re all hanging out together, just sharing like what we’re seeing.
22:40
type situation. So I think that’s pretty cool. And I think that you hit a really cool point, a really interesting point, which was even if the event sucks, I don’t think we would say that any event you go to, you’re really highlighting a point that just the fact of getting out, I was talking to Larry, our head instructor about this, just getting out of your practice, going somewhere else with the purpose of learning, even if you ignore everything they say.
23:10
But you’re together. Like in our practice growth summits, I remember in the past I would see team members having lunch or they would have breakfast, for example, together. And of course they would then have lunch and meet other people, but it’s the stuff after the fact. They’re talking to guys like you and the speakers and asking questions or me or so on. And then we get to talk with them one-on-one. I mean, what’s great about this event, which we expect is, you know, we’re already on pace to sell out really quickly, is that it’s smaller.
23:39
It’s about 100. I don’t want to keep it too big. So that you get to spend time with people. So I think you really identified a very important point. That yes, the content’s important. And that’s our job to make sure it’s the best. But I say even more important than the content. The content is almost like I say with dentists. Your ticket is just you have to be a great dentist. For our business, we have to provide good content. That’s your just ticket to even work. But after that, it’s the intangibles.
24:08
So when you’re there, who are you meeting? It’s the networking, it’s the growth. And then you become, go back, you know, to what you’re saying, you’re motivated and inspired. So let me ask you this, because we’re on that one question, and I’ll have one more after that. One, because you’re kind of speaking to that. Why should dentists and team members come to the practice growth summit? Why, because again, I’m just gonna be devil’s advocate here. I mean, they have to, okay, look, I have to cut down production time, that costs money, I gotta send them.
24:38
you know, their tickets, which are affordable, that still cost money. Then I’m paying them that cost money and I’m getting them over there. That costs money. I mean, we do have payment plans. But why am I going to put that money into it? I’m already stressed as it is and whatever. And I want to change. Why? Why do that? I think the returns that you’re going to get on investment are not always going to be in the numbers. There are going to be returns in the numbers, but it’s going to be in the morale.
25:06
It’s going to be on your team members posting on Facebook, Instagram. Look where I’m at. Hey, your boss sent you that. That’s great. But I think what the major value you get is that you can, it just fosters this culture of never ending improvement. When we’re constantly coaching each other, we’re constantly working on our craft, seeing what we can do. And you know, if you’re looking at the cost and wondering if you can afford it. I can tell you from experience, I mean, I’m here in the Midwest. I’m in Chicago.
25:35
We had a crazy cold and a crazy, crazy snow, snow and then rain and snow and rain. And when, when it snows and then it rains, it gets really slushy. And then when it turns back into snow, it gets really icy. And we shut down our practice last month for two days, you know, not two days in a row, but I can tell you not a single change thing changed with numbers. We did exactly what we were on track to do. And we did it because shutting down your practice is, is a necessary activity for practice owners. And I’m talking about shutting them down for meetings.
26:04
I’m talking shutting them down to take people to events. You think you’re losing out on a day of production and you think that you’re looking at that opportunity cost. Well, if we were open, we would have made this much. You’re still gonna make it. It’s gonna shift over to other days. I’ll even tell like anybody, take me out, just take a chance and just take off at least one full week, if not two weeks in September and see if next September is the same as the previous September. I promise you it will be almost identical because
26:33
That is the September we always have. The things will shift into others’ days. Now, I guess if you’re super packed and every day is full and you never ever have a hole and you maybe shut down a day, hypothetically, theoretically, it could affect, but even if it did cost you some money, you’re gonna get a return on it. You’re gonna get it in the attitude of your team. You’re gonna get it in creating this culture, a lined culture. Let’s do things better and let’s have fun together.
27:02
and get to know each other outside of practice. I mean, I do this with every single coaching client. I say, hey, you guys do like social events? Sometimes, set up two in the next four months. Just set them up. You know, do it after work or do it on a Saturday. And they do it and every single one will say the same thing. Wow, I never thought that would be so valuable to do it. And it’s just something about spending time together. People that like each other like to work together. And yeah, I just, I think it’s such a critical part.
27:31
And it always reminds me of, I can’t remember what book it was, but it was, I just, this part stuck with me, is that people will stay at a job that they hate because they like the people they work with. And I’m not saying that’s what, that’s the goal we’re shooting for. We’re not shooting for that, but I think that speaks to some level of work satisfaction coming from enjoying the people you work with. And to enjoy the people you work with, you’ve got to spend some time together. And the front doesn’t always hang out with the hygienist in the back and the assistants. Like.
28:01
We’re all in our little pods often in offices. So get out and do fun stuff. And while you’re out doing fun stuff, you might as well learn something and spark some conversation and some dialogue about how you can be a better practice. Yeah, I just love what you said earlier. I just never looked at it that way of how simplicity you’re like. Even if you go to an event and the content ain’t for you, which you should always go into an event with the intention that the content’s there, but more than the content.
28:31
is the experiences you have. So I’ll put it that way. You go to an event where you like the content, you like the people, but you’re saying to me, essentially another way of saying it is, even more important than that, because that’s not like the environment, right? Like, wow, I’m with great speakers. I made a good investment. That’s a logical brain. And you’ll learn stuff, but it’s the intangibles. It’s the stuff that you weren’t intending that you get. And you even said something too, like they’re posting on social media.
29:00
How do you know that they don’t post on social media? Well, the friends and the family go, wow, what an great office. I may want to go there for my dentistry. Because we’re always looking for new content to share on social media, and nobody wants to see dentures and pictures of veneers on there. It’s like, I get it, you’re so good. But they go, oh wow, what a good place to be. And that’s the idea. We’re looking for All-Star to be a place for other All-Star to be. It’s a place, it’s not about me or you, it’s a community.
29:29
And then we wanna take that into our practice, make it the same thing. It’s a place that everybody wants to be. It’s not a dental practice, it’s a community. And oh my goodness, you may look forward once in a while to go see your dentist. My wife loves seeing her hygienist, you know? And so she goes. So that’s the idea, and that’s what we wanna create is a movement, and that goes back to what you’re saying. Motivation, inspiration. How do we supercharge that? How do we…
29:58
And that’s what you’re going to be talking about at the practice growth summit. So come see Dr. Paul Etchison over at the practice growth summit, and I’ll put a link to that as well. And also, we just released a book, Paul. It’s a practice growth ebook, and I’ll put a link as well to that as well. So for those that are coming and want a little teaser, that’s going to be there. Or those who would, you know, the times just don’t work, so be it.
30:28
that we’re gonna have nuggets of wisdom. So we have a little quote from you and all the speakers. So it can be, you know, every year we’re saying what’s new on practice growth. That’s what the event’s about. The book kind of gives you some highlights of the speakers and what we’re talking about. So always something for everyone. I’ll put those links in the show notes. I want to thank everybody for being on the program or being here and listening. Let me interrupt you for one second. You can. Before I close, go. I wanna say one more thing. Yes. What is that?
30:56
I will say that I go to a seminar every year. I haven’t went in two years, but I went very many times. And I go, and I probably only go to maybe three hours of the actual seminar, but I go because of the people going and I go because of the networking. So at the very least, that’s me saying to you, is we’re gonna have a good time. Yeah. You’re gonna meet people and you’re gonna have some good conversations and the content is gonna be great, but we’re gonna have a fun time afterward as well.
31:25
And like I said, I think you, I’m glad you spoke to that because I think too much on this kind of promoting events. It’s like, here’s what you’re gonna learn, which is important, but look at these cool, these badass people you get to hang out with. I mean, Paul was a musician, you know, with an album coming out and rock star dentist. I mean, you know, it’s pretty cool to share that and all the experiences. So yes, thank you for interrupting my outro. May I continue?
31:51
Go. No, but I’m glad you did. You’re a good podcast. You knew it was about the clothes. I wanted to get that in there. Yes, you did. Take us home. So you have the URLs for the ebook. You have the URLs for the event. All this other stuff, liking and commenting, will keep providing you some great content. Thank you, Dr. Paul Etchison, for being on the program, Dental Practice Heroes. And until next time, everyone, go out there and be an All-Star.
32:20
We hope you enjoyed this episode of Dental All-Stars. Visit us online at allstardentalacademy.com
