High performing dental staff members can be the difference between getting by and being successful. But underperforming, disinterested, or unhappy staff members can mean bankruptcy. One practice we provided consultation services to faced a lawsuit from an unhappy...
Pay Per Click (PPC) is either loved or hated in the Internet Marketing arena. Most dentists that do not know what they are doing will come to hate PPC. For those who do not know what PPC is, it is a method of paying search engines money to have them send you traffic...
We have found that the most powerful form of education-based marketing is to develop a free book or guide about an area of dentistry and distribute the materials to as many people as possible. Building a free book is an art and a science. You have to make the book...
Did you say fire dental patients? Um, yes, I did. I thought you are a dental marketing & business coach. Don’t you mean fire employees, not patients? No. I mean fire dental patients. Here is the deal. You will see that 20% of your patients make you 80% of your...
A dental gap analysis is a part of dental goal setting where you look at your practice and personal life and see where there are shortcomings or “gaps.” The first questions you want to consider is: what are the biggest constraints facing your business? This could be...
Goal setting is the master skill in dental management. Goal setting forces you to develop long-term perspective, which is the ability to see how all your efforts and interactions affect you and your practice several years down the road. The first key in dental goal...
Internet Marketing is huge in the field of dentistry! Period. Exclamation point! In order to stand out of the marketing clutter, you have to innovate and not do what everyone else does. I discuss this great length in my free e-Book, All-Star Dental...
Social media is the new craze, so is it for real, or is it a fad? Check out PODCAST: Social Media for Dentists. It is "media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques." Wikipedia. It is broad....
Think back to a moment when you exceeded your expectations. Was it a game winning hit, an A on a test, an unexpected relationship, a raise or job promotion, or any accomplishment in life you value? How did it feel? I'm sure it felt great! This is what we call that...
This is a phenomenal lecture by Dr. Randy Pausch, a Carnegie-Mellon University professor who gave his Last Lecture with only a couple of months to live. Here is the short version on the Oprah Show: Here is the link to the...
The most secret, sacred wish that lies deep down at the bottom of your heart, the wonderful thing that you hardly dare to look at, or to think about —the thing that you would rather die than have anyone else know of, because it seems to be so far beyond anything that...
During a networking event I attended, I encountered a gentleman who offered a very insightful piece of advice. He said... "Find your calling, and then learn your craft." This means that one should move forward in pursuing what they love and what they were meant...
"The five-star reviews are rolling in and the phones are ringing off the hook!" - Dr. Jennifer Wayer
1. Get QUALITY patients without selling
2. Banish broken appointments
3. Reduce turnover by 25%
