2026 Ai & Marketing Forecast

Transcript performed by A.I. Please excuse the typos.

00:00
oh This is Dental All-Stars, where we bring you the best in dentistry on marketing, management and training.

00:13
marketing is you’re doing it right now. I don’t care if you’re doing it purposely or that you’re not. So from everything that you look at the next day that you walk into your practice or right now think about how it’s marketing your practice. So take a look around the entry, the parking lot, how you walk in, what the if there’s humming on the lights, if there’s stained ceiling tiles, if there’s spit on your lamps. I don’t care what it is just look at your practice from that point of view.

00:39
and think, hey, is this exactly what I want people to see? Normally you’re not doing that. You’re not, you know, jump in your chair. Is it comfortable? Is it ripped? What do you see up above you? Right? So jump in a chair in your ops and take a look at that. And then just know that everything that’s happening in your practice, good or bad is marketing as part of marketing your practice. Welcome to Dental All-Stars. I’m Alex Nottingham, founder and CEO of All-Star Dental Academy. And with me is one of my favorite people in the whole wide world, Patrick Chavasti.

01:06
I’m the premier marketing CEO and founder and we’re going to talk about the 2000 and what 2026 that’s this year the marketing forecast marketing and AI forecasts to be precise and please welcome Patrick Alex I’m so thankful to be here as always grateful for you giving me the time in the platform to share with your audience appreciate it well I I have to remind people who don’t know but Patrick is everything marketing

01:36
this guy and more than marketing, mean, branding, thinking business. I mean, before in the green room, we were talking about all these subjects and you could talk about anything in dentistry, but I’m like, I need to talk about marketing because nobody talks about it. need to hear about it. please. And our website has been rehauled. Rehauled. Is that what it’s called by, you guys and design beautifully a big, big difference for that. Everything we do. just had some new

02:04
marketing endeavors that your team has been helping our team with and we’re just we’re so grateful and so I Joke, know, we’re not only the hair club president. We’re also a client just kidding Yes, we’re both bald but the point is is that we we get a I get a test drive what you do you test drive what we do and it’s it’s it’s wonderful So thank you for for being so generous and I want to pick your mind I want to pick your mind about in this upcoming year. Yeah, I want our podcast listeners to know what is happening with marketing

02:34
and we kind of gave it away with AI, because you have to say AI because AI always gets more clicks and is all interested in it, whether it’s as strong as it needs to be. But tell me a little bit about what you see this year when it comes to marketing and dental practices in general. Yeah, yeah, and I don’t know if I can talk specifically to this year, but for the years to come, what I think we’re gonna see some significant changes. So one of the first things that I wanna talk about is a common phone call that we get from.

03:03
own clients, potential clients is, um hey, you know, what are we doing to show up in an AI search? What are we, what are we doing to show up and chat or clod or any of the other ones that are out there? And um the answer to that is um there’s schema that you can use on a website. I’m going to get technical here for a second, but there’s something that you can on your website. There’s having proper uh keywords, having proper content written on your website.

03:30
All that’s very, very important to show up in the chat bots to have really good information. So when somebody does a search, you have that information on your website for the chat bot to work. So it’s not very different than AI. One of the things that I’m seeing that’s happening, and you know, I talk about reviews and how important they are. One of the things that I see right now is if you jump on to chat and you do a search like, Hey, can you recommend a dentist near me? Most likely it’s going to recommend.

03:58
a dentist based on the amount of refuse that they have, not based on proximity, which is very important. you know, one result that I got was a dentist that was 40 minutes away. I’m not driving 40 minutes. I’m, live in Metro Denver. I’m not driving 40 minutes to see a dentist. There’s just, it’s not going to happen, right? You probably wouldn’t even drive that far to see a specialist. um, I, so my next response or my next question or prompt, if you will, the chat, GDP is why did you pick this dentist? Oh, they have 1,460 reviews.

04:27
Guess what kind of a practice it was? was a DSO, right? Because DSOs are typically better at the review game, right? It’s always, it’s never about the quality of dentistry that you provide, right? It’s about how you get that messaging out in front of people, right? It’s about how you tell people about that. So DSOs usually win that game in most cities. They may have a practice with, you know, 10 ops in it and five dentists. So they’re seeing more patients to begin with. So it’s easier for them to get more, but.

04:56
That’s the number one way that we’re seeing practices ranked and chat right now. So that’s interesting points. So, uh, because I’ve been seeing, we’ve been getting a lot from chat. Is it chat GPT? Yeah. Yeah. Whatever. Uh, so that, that, uh, we’ve been getting a lot of people and when I type for what we do, we come up and I, that’s interesting. So, so do you, mean, they has their own algorithms, but how are they? So there’s still

05:23
basing their recommendations on local search as number one for businesses. Yep. Reviews. That’s the reviews. I wouldn’t call it local search. It’s just cause they don’t have the proximal lead out on. Chad’s GPT, they don’t really know yet that, someone’s not driving 20, 30, 40 minutes when there’s 10 dentists within walking distance to them. So the amount of reviews is really the biggest thing that we see that they’re using to determine how to recommend the practice. the point is, is people now and

05:53
they’re realizing it, people are finding on these chat bots uh where’s a good dentist. So they’re taking some, whether it’s Gemini, ChatGPT, Claude, whatever, but they’re starting to use some of those for search. They are, but not quite as much as you would think. And I think this is going to change and I think it depends on the age population. So I think people that are younger are doing it more, older people I don’t think are. But if you look at actual data that’s coming from websites, depending on the type

06:23
of website that it is. When you look at dentistry, when you look at restaurant websites, when you look at very service, local service oriented websites, people are still using Google for that. And so when we can actually see on the backend of websites, hey, how many visits came from chat GPT, um right? Or you name it. So we can look and see that. And it’s not that many yet. um I think those numbers are going to skyrocket, but as of now, it’s not that many. um

06:51
Speaking of skyrocketing, think this is really, really interesting. Um, and some big changes that are coming, um, is chat GPT just announced and we’ve got an invite sitting in my inbox that they’re going to start selling ads. So these, all of these AI companies have to figure out a way to make revenue. Most people are using free versions. So most of their customers are costing them money.

07:19
Every time a customer uses the product, they lose money. So they have to figure out a way to do that. Now Google figured this out by selling advertising. Google’s the number one advertising platform. They sell more ad space than anyone on the planet. Still only 600 billion. So there’s a whole economic thing that’s coming with this too that we’re not going to get into today. But the ad platform is coming. Now here’s what I think is really, really interesting about the ad platform. As a minute ago, I talked about how it’s usually DSOs that have the most amount of

07:48
reviews in an area, not always, but most of the time it’s it’s DSOs. Well, JetTPT said that you’re going to have to have a $200,000 ad spend per month to play $200,000 per month to play in their, their ad serving ads on their platform. So they’re not going to start, they’re not going to start with a little guy. Anybody can go on Google and set a $500 month ad budget and they’re off to the races.

08:18
But on chat platforms, it looks like you’re gonna have to be a really, really big player before they’re even gonna wanna mess around with you. Which means that DSOs are gonna own this space, at least in the beginning, where the little guy, mom and pop shops are gonna be kind of left out. So they’re not even gonna have a place to play on this platform, at least as ChetgyPT is saying it now. um So pretty important, I think. I think it’s pretty significant that they’re…

08:46
They’re really setting up this platform right now for the big guy. Right. They’re really setting this up for corporate America. They’re not setting this up for individual small business owners. is why I have you on the program at least once a quarter. I try to get you every month or every other month, but you’re a busy guy. But I like for those that are listening, mean, Patrick has has a pulse on what is going on. These are crazy.

09:12
Like trends. mean, that’s the thing. You want to be successful. You want to be a little bit ahead of the trend or know where the trends are going or be educated about what’s going on. So that that’s pretty chilling that that’s another, you know, win for the economically scaled DSOs to be able to kind of mess with the chat bots to be able to, I hope, I don’t know if you know about it. Will it be clearly identified as an ad or are they going to weave it into the algorithm? I’m sure it’s going to be identified as an ad. Good. Because then that would be totally unfair.

09:42
Okay, so I hear that and it makes me sad. So as a dentist, what do you do about that? mean, what does that mean? I mean, that’s one, you know, one more win for David or Gleim. Yeah, that’s a good, uh, yeah, that’s a, can you make it a win for David? Right. Right. So, you know, that’s a really good question. I think first of all is, um, it doesn’t mean you do nothing. It doesn’t mean you just go, okay, well, you know, and you pick up your ball and go home. I would continue to monitor.

10:12
this and see what happens and see what changes. Also, let’s see what happens with the behavior, right? So there is some things, there’s a whole bunch of social stuff going on with AI that people, not everybody’s really paying attention to. And one of those things is environmental factors. There may be a great deal of young people who go, I’m not doing this. I’m not going to be involved in this program, right? Usually those same people still get in their cars and drive, right? Or demand that their parents buy them electric cars.

10:39
But there there might be less adoption than people think who knows I think you need to pay attention to that I think as far as the reviews are concerned, I think that’s really really important um Because we know it’s gonna get you in the organic algorithm. There’s still a lot of people who will not click on a Google ad So there’s probably gonna be a lot of people that will not click on an ad from a bot, but they’ll use its organic ranking factors to uh Decide where they’re gonna click

11:07
I think focus more on reviews. There’s some rumors out there that Google is going to start allowing anonymous reviews. ah And so that’s going to change reviews for practices. Practices are going to get more negative reviews if this happens because there’s a lot of people. I’ve had a few experiences with doctors offices recently and medical professionals where it’s like, Hey, if I didn’t have to go back to see this person, if I were to leave an honest review, would it be a five star review?

11:37
Now I’d probably be a two or three star review, but I’m not going to leave that review because I have to go back. Right. It’s like, you know, you don’t want to get spit in your soup at a restaurant, right? You don’t want to complain to the waiter because you’re afraid of what’s going to happen to your food. That’s, that’s happening in medical and dental right now. There’s a lot of people that are not happy with their dentist. They keep going because it’s convenient. They don’t want to change. They don’t want to move, but maybe it’s a two or three or four star review. Maybe they had a great experience with the hygienist, but the dentist was short or the office manager was cranky, whatever.

12:05
and they just leave it. They don’t leave any review. I think that’s gonna change significantly and I think we’re gonna see reviews, the amount of reviews that practices go up significantly, the amount of negative reviews that they get is gonna go up too. A couple comments. One, I wanna give Robin Reiss, our director of our hiring service, who I know you’re very friendly with, and we were talking about also the need for hiring and how we do hiring and it’s been very helpful. uh

12:34
But I want to give her a lot of credit, a shout out because she is implementing AI in terms of the help with research to support her hiring a service team, save money for Dennis and so on. But she went green. She’s using a green AI engine and she was pretty fervent about it. She’s like, we’re going to do it and I want to be green and it’s a little more expensive, but I’m like, yeah, I can’t say no to that. So that was really cool that I’m starting to see even that penetrate our organization.

13:04
And yeah, the power of AI and how much it will be uh influenced may, it may be an overstatement, who knows. We’ll see, we’re starting to see some cooling. Another point is my dad’s website. So, and you helped me with his website as well, and it was well optimized. So my dad’s retired, but he does a little bit of some side dentistry here and there for fun. But that website used to get a lot of traffic.

13:33
because it’s well optimized. But I wonder, and I think you’ll probably agree listening to you, he doesn’t have a local presence at all on Google, zero. And I believe that, I mean, when I was doing his SEO 20 years ago, 25 years ago, it was the Wild West, was like we were ranking everywhere no problem. But I think now it’s gone after the local, organic, it moved to pay-per-click, Google wants pay-per-click, and local search, man. mean, I will never.

14:02
I never look on organic uh or paid for a dentist or any type of uh service. I want to see reviews and I want to go past the Google tries to trick you with the authorized reviews BS. I go past that I’m looking for, but that explains that you may have a decent website and well, well optimized, but if you’re not, you need it all. Cause when they get there, it’s gotta look beautiful. That’s what you guys do in your design. And it’s,

14:29
It’s psychologically optimized and you tested it so it converts, but you got to get there and, you’ve got to be local. And I know that you really help in terms of, uh, with your services to help, uh, you know, speak to that. So it just occurred to me. I’m like, Oh, I’m at, my dad’s always asking me like, why are my leads have slowed down? I’m like, the site looks good. Everything’s working. You’re number one on all these terms. You don’t have a vocal presence because you’re a traveling dentist. You have no office.

14:58
And you’re not asking patients for reviews. So you’re, know, I mean, this is a little side hustle he’s doing, but I think it doesn’t matter to him because he’s in need of money. He’s retired, but for a dentist that’s needs the, the traffic you got to, and, and Patrick, I still, this is nuts. I still meet with dentists. They don’t have a website or they’re at some office site website. That’s not even operational and they had no local search. man.

15:27
You’re so behind the ball. Yeah. Yeah. I mean the, the map search is so important. It is, it is critical again, and people know that it’s distance driven. So one of the main factors is proximity. So it’s, it’s going to be distance. You’re not, if you say great restaurant near me, it’s not showing your restaurant 90 minutes away. It’s literally going to pull up a map and close to you. So that’s a big key factor. What’s on that listing products, having blogs updated on it, what’s on the website matters, but

15:55
Reviews I think is the is the second most important thing on that so proxy I a question for you and then review I have a question for you popped in my head I’m taking a little bit off topic But I’m really curious about one of the things I focus a lot on my friend is what are the best people doing? Right and I always want to emulate the best when I work for Tony Robbins his whole line was model the best whatever they do model what they do right so you talk to then I may want to have Heather talk about this on a podcast to from her perspective from your perspective because

16:23
You’re one of the rare CEOs that will meet, especially when we refer out our people. So if you’re interested in Patrick, make sure you mention All-Star, the podcast or your member and he’ll speak to you. Otherwise you may not get them, but you put the time in when you talk to dentists that are not successful or they’re not doing it right. I want to know what are the mistakes that you see that they’re making. And then for the ones that do it right, the ones that are successful, the ones that, that are

16:51
Compliant I know this is a big one. They do marketing with you, but they’re good clients and they’re getting good results I don’t know. What are the two experiences? So those that are listening can say okay This is where I may be. I don’t want to follow that route I want to fell this route. So if you can give me the contracts, I’d be I’d be very interested in that Yeah, I mean the I think the two biggest factors One I’ll be very short on is a team member of staffing employees. I think that’s

17:21
really, really critical. I think the second most important thing and it goes with number one is phones. I mean, it absolutely is. mean, if you, if you, let’s just say you got 80 new and you, probably, do these numbers all the time. I know you guys are experts in the phones. You know, if you get 80 new patient inquiries per month and you book 50 % of those, we’re talking 40 new patients. If the average new patient spends $1,300 a month, I’m not going to do the math on this, but we’re talking about-

17:50
Yeah, we’re talking about 52,000 bucks, think something like that. but if you, if you go to 60 new, if you, if you, instead of booking 50 % of them, you book 60 % and when we’re talking about another $13,000, right? $14,000 per month, bump that up to 70%. We’re now talking about another 20 something thousand dollars per month in revenue. And of course that has a, and this is on a monthly basis, that has a huge compounding effect to it because you know, my, my clients that are killing it.

18:20
Um, you know, they look at acquiring a new patient, they’ll pay a pretty high price to acquire them. Cause they know they’re going to see that patient twice per year for the next five years on average. Um, and then they’re going to get two referrals over those five years from that, that patient. Right. So when you start to really kind of compound that well over a five year period of time, that one phone call is probably worth more like seven or $8,000 per month, maybe even more than that. So.

18:48
I’m not per month per year. you know, it’s a, it’s a game changer and it’s no more phone calls coming to the practice. No more, you know, we’re not talking about more ads. We’re not talking about more phone calls. just like, Hey, nail those phone calls that you have. Um, just really get those down, convert those. Um, I know this from, you know, my work years and years ago with like Honda and Toyota. Um, most people, when they call up a dental practice, they plan on booking at that practice.

19:17
So literally anyone that doesn’t book a practice should be looked at as if you talk them out of it. They planned on doing it and you told them, no, don’t do it. And so, you know, you really have to look at that. You’ve got to have a great team members answering the phones. They’ve got to be open to training. If they’re not open to training, they got to go away. Um, and you just got to get it right. I mean, that’s a, it’s a game changer. So this is precisely why those that are listening or watching, this is why this is a matchmake in heaven here with us besides the bald heads.

19:45
Is the in the brilliant mind now, but the the it’s this idea I say Patrick tell me about marketing and you tell me something really spectacular amazing and you say but guess what? Even with all that if you don’t do what all start dental Academy has been teaching for the last 20 years or whatever Then you it ain’t gonna work. You got to confer phone calls. You got to provide great customer service You have to care and if that’s not happening and there are times and I think you’re a bit too mean about it, but

20:13
You’ll say, I’m not working with this client if they’re not doing some sort of phone training, not working with you at All-Star or they have a consultant or coach. It’s just, uh, our friend Chet Holmes many years ago, we used to study with is, uh, he says, don’t waste my time in your money. Right. And I think that’s good. I think that’s actually noble. Like you’re not just trying to grab people’s money and you want them to be successful. Another thing too, I think this is, and this is certain very, I think appropriate to disclose, but I think for both of us.

20:42
we run a business how it should be, meaning this. We look at the lifetime value of a client, or in your case, anticipation. And we know that if people stay and refer, it’s very lucrative to have a client. So instead of trying to go through and just get as many in as possible and lose them and have bad reviews, like at All-Star, if I’m available, that I wanna speak to every new client. If you’re available, I know you wanna speak with every new client.

21:10
And you’ll say, the CEO does that? Yeah, because we know if we can recruit, I look at recruiting, we can recruit the right dentist and not bring on the wrong ones, because you bring in the wrong ones and you can’t deliver what they need and they’re not gonna be good clients, it’s just gonna be a terror later. But you bring in the right people, they’re willing to be coached and work, and you support them, you give them all the resources. I’ve heard so many people say to me, this guy, Patrick, and his company go way beyond what, it’s almost obnoxious how much they care.

21:39
But because you’re not stupid, you know that if you do it right in the beginning, that you have a client for life and they refer and they can’t keep talking about you. And so I’m not here to brag about myself or hear brag about Patrick. I’m giving the example that we are eating the food, whatever, what we’re cooking. And the same thing with all of you is do it right the first time. John Wooden, wasn’t he a football? Was he a basketball coach, right? Basketball, yeah. If you don’t have the time to do it right, when do you have the time to do it over?

22:08
One thing I was talking to a dentist the other day about like, you why my dad told me not to go into dentistry initially and you know, is it better now? And DSOs are huge and there’s a lot of things stacking against us, but I see dentists are leaving DSOs, starting practices because, the ones that succeed are the ones where you get the entire beautiful experience, right? And they’re able to optimize insurances where they don’t take insurance and they still get paid. But the private practitioner can compete.

22:37
If they have a team together, marketing, consulting, coaching, whatever, to be able to do it and they have the values to focus on that patient and do a great job. Everything you talked about, they’re here listening, check off, I’m gonna do local reviews. I’m gonna work with Ami. I’m gonna do all these things right. I’m gonna get trained with All-Star or whatever. There’s some sort of uh training for my team. And do what you’re talking about because they realize, like you just said, the lifetime value of that patient and all the referrals is immense.

23:05
So why keep working harder, not smarter? Yeah. Yeah. mean, it’s so yeah, bringing on a new, bringing on a new patient is much, harder than keeping a patient happy. It’s way harder. And dentists that we’re working with and that you’re working with, look, they’re going beyond just being a drill and fill. They’re, they’re bringing on associates. They don’t, and a lot of dentists that work with us, they don’t want 10 practices. They don’t want more headache. They want the ability to be free.

23:34
So I can make good money, take care of my patients and people, everybody’s happy, no drama. I get an associate to maybe an extra office if I can handle it, I have a manager just for diversification and just for the ability that it’s not all on me, that if I get sick or I wanna take a vacation, I can still be profitable. That’s where our people are. And it’s a good business model and there’s still ways to definitely compete. Look, if you’re gonna compete on crappy service, crappy product, okay?

24:03
then the DSOs are going to wipe your clock. But there are ways, and we teach this, that whether you’re in network or not, can still get paid. So somebody who, so this is people like we talk about out of network, right? You can go to a better practice. Your insurance will pay out of network in many cases, okay? And you get a better dentist and better experience, and you’re not beholden to chains where you can’t see that

24:31
hairdresser, that’s a joke against us or that, right. Or that, that, that dentist, because they keep moving. You get this beautiful experience. So that’s what, and then you have to be able to communicate that. That’s where you come in on your website and everything you do. It’s a no brainer. It’s, it’s, know, Alex, it’s a big part of, think, being happy, successful and having freedom in business too, is knowing what you’re not. And don’t just know that like you can argue with patients.

25:00
all you want as far as using your in-network insurance and going to a DSO, telling them that’s how it’s bad for them, it’s really not worth your time to do that. Let them go there. They wanna do that. Some people wanna do that. mean, if we look at the automotive world, we have really nice, high quality luxury cars and we have really cheap cars and there’s a market for both. And by the way, there’s some people like Warren Buffett who buys a really cheap car. He can buy whatever he wants to buy. Why try to talk him into luxury service and a luxury car if that’s not what he wants?

25:29
You don’t need to do that. I think you need to make sure that you’re clearing your messaging what you are. I think you should what you’re not to let those people go there. Stop trying to fight for those people and definitely know who you are, but know who you’re not to. you remember the buying pyramid by Chet Holmes? So he’s got this, this pyramid, the top of the pyramid, the 3 % are buying now, which means they’re going to buy your product. And when they call, like you said, and

25:54
Sometimes you do such a bad job on the phone. end up not calling or doing it. have dentists to say we cringe when I hear the receptionist answer the phone and I’m like, well, why aren’t you working with All-Star? Why aren’t we doing phone training? That’s what I do. Why aren’t you working with Omni? I’ll tell you why. I’ll tell you the number one answer. I’m sorry to interrupt you. They’re afraid of their team. They’re afraid of their team. They’re like, they’ll leave. We, we, we just had this with a practice just within the last three months.

26:20
office manager like decides to quit. They weren’t doing a great job in the first place. And they’re like doing everything they can do to keep this office manager who is anti-training and coaching. who’s, you know, who they’re struggling. She’s anti-training and coaching and they’re afraid to lose her. Why? Like, why? I don’t really understand it. It’s a whole psychological thing. Those are the practices that what I found and you found is as you get more into what we do, you realize just don’t even waste the time with that.

26:49
because they’re, unfortunately they need more, I always say, Heather will say, oh, Alex always says they just need more suffering to happen until they can turn around. Or they might, or they’ll be acquired, or they’ll just fail and sell out. But the, yeah, so I think, oh yeah, so the 3%. Then you have 7 % under that that are open to it. So if you do a great job on the phone, you might get them. And then you have another, have 30 % that think they’re not interested, and those you can convert.

27:18
But then you start going down the pyramid of those who are pretty much uninterested or definitely not interested. So you have to know where do you apply those battles. We’re not competing with Walmart here. But definitely the top 10 % to the top 40%, you have a great chance of converting those. And of course, with good marketing, you’re not going to attract a lot of the bottom feeders, because they’re going to look for who takes my insurance.

27:43
They’re gonna look for certain things, but when they see your website, they’re gonna go. Ooh, this isn’t a place for me. This looks too expensive. Good. Then don’t call. It’s not plastered. You know, $99 blah, blah, blah. And you get nothing. know, so you get what you pay for. Those rules that you just talked about, they apply to direct messaging, direct response messaging and marketing significantly. So real quickly, and this isn’t really different if it’s a Facebook ad or a postcard in the.

28:14
Um, people, if you, if you get an ad in front of someone or postcard, it’s same thing. Um, only 3 % of them are in the market right now. So you have to remember that. So if you just do a mailer one time, if you just run a Facebook app for one month, like that’s all you’re getting. You, that’s why you have to get in touch with people, especially in dentistry. If they go to the dentist right there, they’re probably going twice a year. You got to get in front of them seven times over a seven month. Sorry. You have to get them.

28:39
in front of them at least over seven months and hopefully a lot of different times in that middle. Facebook ads will never run if you run them one time, let someone see it one month and then go, didn’t work. Well, of course not. Like they were, they were busy. They had vacation, they had kids, they had illness. They just went to the dentist. They don’t have any money. Like we go on and on and on the reasons why not, but you got to get in front of people with your messaging for a long period of time for us to work. Well, as I’m listening, I feel like you’re speaking to me because

29:07
I joke that I’m probably one of the worst buyers of things and I’d probably be a terrible patient. Up front, right? Up front. If I was a dentist calling All-Star, know, meaning I could be skeptical, I don’t want to stick with things, but I do stick with things and that’s why I’m successful, even though my propensity is not to. So the point is, you’re helping us with Facebook ads and other things and the first go around, I started to control all of it and I pulled it after a month.

29:37
And so I’m not allowed to be involved anymore because of that. So you’re speaking to me about those things. So the point is, is those that are listening, I’m just saying, look, I’m just like you, you know, I, I, I want instant results, right. And, you know, but anything successful sticking with it, you have to find people that are like, number one is I resonate with their, I feel good feeling is most important. I feel good about these people. It makes sense what they’re saying. And then you have to just.

30:07
I guess trust the process and stay out of it and allow that to work. And really what’s happening when you arm yourself with companies like Omni, All Star and so on, you’re building like a mini DSO of yourself. You have this collective, you’re leasing pieces that DSOs have. Now I’ll tell you something about DSOs, and you know this too Patrick, they are cheap, cheap, cheap. They are cheap. And that’s a problem because they’re not investing in a great

30:36
patient experience, you can wipe the floor with them when it comes to that. But when it comes to price and just simplicity and whatever and not great people, because they’re not going to be able to afford to pay people to answer the phones that are quality, that’s what you’re dealing with. So you can stand out if you put the effort in and you work at it. And that’s why I have the great Patrick on the show. So Patrick, thank you for uh

31:04
You know, giving us kind of a forecast of the next couple of years what’s happening. So just kind of in summary, we see that AI is going to start. see ads coming in AI, especially chat, GPT and those that like Gemini is already Google. So they’re doing that. Um, that, and we talked again about Google, a local search of how important that is. I brought you off on a tangent, which is always fun on a podcast. So I hope I have people come to me and say, I love your podcast. Did you get right to the point? And it’s short.

31:33
I hope today we were to the point of pull Patrick around, I still get good points around here. Well, I love always ending and our listeners like when I ask you this question, Patrick, but give me one thing, one thing that I can do tomorrow uh that would be meaningful for my practice. Yeah, I think it’s to approach marketing and this isn’t the sorry, this isn’t going to be one thing, but it’s to approach marketing and as you’re doing it right now, I don’t care if you’re doing it purposely or that you’re not.

32:03
From everything that you look at the next day that you walk into your practice or right now, think about how it’s marketing your practice. So take a look around the entry, the parking lot, how you walk in, what the, if there’s humming on the lights, if there’s stained ceiling tiles, if there’s spit on your lamps, I don’t care what it is. Just look at your practice from that point of view and think, Hey, is this exactly what I want people to see? It’s normally you’re not doing that. You’re not jumping your chair.

32:30
Is it comfortable? Is it ripped? What do you see up above you? Right? So jump in a chair in your ops and take a look at that. And then just know that everything that’s happening in your practice, good or bad is marketing, uh, as part of marketing your practice. Patrick, if you’d be so kind as to remind me and the listeners for those that want to get in touch with Omni Premier Marketing, you specialize in dental offices. How do they get ahold of you? What’s the process? Uh, help tell me.

33:00
Yep. Go to omnipremiere.com up in the top right corner of the website. There’s a schedule strategy session. You can schedule a 45 minute to an hour long session with us. Um, it’s not going to be any type of a sales pitch. We’re going to find out what’s going on in your practice. We can take a look at some of your competitors, um, understand the pain points, what you’re going through, um, and what you need help with. Um, we can take it from there, but that’s the best way. Omnipremiere.com click on schedule a strategy session and you’re off to the races.

33:30
If they put that they heard they’re a member of All-Star or they found us on the podcast does that give them any benefit if they write that down? Yeah, it absolutely gives them benefit. So if they if they mentioned that they heard us on the All-Star podcast I’ll make sure that it’s routed and that I’ll be doing a strategy session with you. hear that mention the podcast mention the member and you get Patrick. Thank you so much Patrick Shavestee the great and we’ll have you on again for sure always love having you remember

33:58
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34:14
We hope you enjoyed this episode of Dental All-Stars. Visit us online at AllStarDentalAcademy.com